What you should NOT do on social media

There is no doubt about the power of social networks, both for personal use and for business... And, yes, also for other issues that I don't even want to mention. Therefore, this time I will talk to you about what you should not do on social networks.

Take note!

Bad practices in social networks

Are you a fan of social networks? I imagine that you know well, what content you like and what you don't, who to follow and when something can be:

bored;
uninteresting;
or off topic.

There are commercial messages, advertisements or content that overwhelm us due to the incessant bombardment to which they subject their users (this reminds me of the absurd and very heavy campaign of Trivago.com). As there are also campaigns that are dispersed and lose spaces between users.

How to find the intermediate point, that neither bores, nor disperses, nor overwhelms and leaves the ideal message about our brand?

Follow these tips on what not to do on social networks and you will see the results, both in your personal and business profiles.

1. Your product is not the center of the world

That is, do not dedicate yourself exclusively to the commercial issue. Remember that people use the Internet to:

Know things that they do not know;
How to go to certain places;
and how to buy what they want.

Therefore, in order not to lose the attention of your audience, use your social networks to:

Share news, tips, tutorials;
How to contact your company: email, WhatsApp, social networks, website;
explain the solutions offered by your product.

If you already have followers, it is because they consider you interesting or attractive, so there is no reason to apply aggressive sales strategies.

Rather, try to capture their attention with a different experience that adds value to your product or service.

Continuing with the example of the professional house painter, it would then be appropriate to talk about seasonal colors, new techniques, decoration, novelties. With content that invites you to interact, ask questions, leave comments and give your publication social dynamism.

2. Do not leave comments unanswered

Nowadays there are digital and automatic solutions that allow you to attend first-hand the comments and queries on your social networks, in case you cannot attend them online.

Because we agree, we are human, we want to be in everything, but the management of social networks in business is so dizzying that the best thing to do is to help yourself with an automated option.
On the other hand, it is important to know how to respond on social networks.

Respect, empathy and assertiveness are fundamental values that you must put into practice, before responding impulsively. Especially negative messages.

Negative responses, comments or opinions, complaints, claims and even sarcasm are unique opportunities to grow and demonstrate your quality of customer service.

As they are also a source of information on errors or aspects to be corrected that we often do not see.

3. Don't scatter

Not all social networks are suitable for all products, each one has an objective and functionality. Do not disperse having conversations that in the end are not relevant to you.
Focus on those social networks that really add value to your brand and you can control.

4. Avoid discontinuity

Believe it or not, your audience gets used to your post dates and times. Not posting consistently, consistently, and in a planned way is a big mistake. Well, it's like abandoning your audience, or worse, walking away from the conversation.

Distancing posts or messages on social networks can indicate to your users that you have left the business, or that it will not be served.

Finally, I recommend you use the analytical tools offered by social networks to measure the effort and results of your publications.

Remember that these tools provide first-hand information about your audience, which allows you to innovate, correct and plan your messages on social networks.

As you can see, it is not so difficult to manage social networks optimally. That is, always be yourself, maintain the tone of your brand, respond to comments and focus on those that really add value to your product and respond to your ideal audience.