I think for a lot of people it's the learning process that intimidates them, plus the idea of crypto. I know people who blog who I never got to get involved. I've recently created some getting started video tutorial lessons for HIVE that I hope will make the start quite a bit more user friendly. But even with that, you really do need to buy a little of the coin yourself to get off to a strong start. If you don't already have any crypto, that's a pretty big hurdle. But if you don't buy the coin, it's hard to have enough RCs to socialize as much as you really need to in order to get good upvotes and earn anything on here.
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It seems to me that no matter how you interact or how much effort you put in to promoting the project, there are established entities who have a technological advantage (bots and apps) and use those to an unfair advantage and feed on casual or novice users. I see people throwing up selfies with some emojis, or posting seemingly contrived content every couple hours and getting paid. It is very clique-ish here and even when you post thoughtful replies, you only receive replies so that person can get more rewards for their post. Also, none of the people who talk so much about "promoting the community" will follow you back, or even read your posts, much less upvote or comment on your posts. I haven't been here very long and I have had a very hard time trying to figure out how to operate here, I spent my first week and a half spending all my resource credits everyday asking questions in the comments of people's posts and getting no replies , assistance, or even direction to where I could find information to help. Since then I have been doing all I can to promote the ideals I believed were being promoted here, but I gotta say that the longer I'm here, the more it seems like this project fought off the takeover of Justin Sun just to be taken over by the same principles of greed and selfishness, like there are a certain group of individuals who feel that they own this enterprise and everyone who comes here is part of a market that they are exploiting for their own benefit.
These are some real challenges to every chain like this I've come across. Perhaps these are simply fundamentals of capitalism, and paid blogging/social media is a capitalist system.
Edit: At least crony capitalism, which is the only kind I've ever lived under anywhere.