Content is a product we refuse to sell. Attracting creators but refusing to market the platform and content to paying consumers is much like hiring a performer but forgetting to put butts in the seats that surround the stage. Staking Hive is how the consumer buys our product. If you look at everywhere else in the arts/entertainment/information industry, you'll have thousands of consumers to every one content creator.
Look around. Where are the consumers? Why are there thousands of posts and barely any comments under majority of them? This community focuses on attracting more and more creators. The role of the consumers is almost always overlooked, yet when you have a product, the consumer plays the most important role.
People hit 'like' buttons all day. They spend hours writing comments under articles and videos. Thousands of people daily donate to content creators. They buy subscriptions. Always spending money. Hive offers them a better deal. The consumer no longer has to throw their money away. The consumer gets consumer rewards; they get paid to consume, provided they paid, much like buying a membership. They can have their money back if the token doesn't tank. They were going to burn that money anyway so it's no real loss.
We can continue marketing and attracting creators, filling up the stage with performers, but without people in the seats filling the stadium, this is a waste of time. Lack of dedicated consumers has been one of main problems. Any other business that operates like this knows you need to bring money in the door. Again, content is a product we simply refuse to sell. We just keep making more product.
Have a nice day.
Perfect analogy :-)
This is a very important topic that can be streamlined with the economic issues defined in this article. This is also going to be the topic of the next article I’m working on. I won’t go into everything right here but I can give you the general idea of that article.
As you state here who are the consumers of the content that is generated by Hive? How does this content serve the greater community of Hive? What are the incentives currently in place and how do these incentives promote or oppose the ambitions of Hive as a platform. Can anything be done about this? Is it good or bad? What are the solutions? What can or should be done if anything?
My response here was actually a snippet from this post.
Follow up article here:
https://esteem.app/hive-139531/@kushfreeman/how-hive-can-encourage-growth