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Hahahaha thats basically what we thought as well. We were like - "38 euro for the plain egg with no accompaniments! No thank you."
Its strange because a lot of the reviews online are really hit or miss as well. Some people loved it and others said it was too expensive for what it is. It was like a 50/50 split almost between the two sides. I suspect the ones who loved it have a sort of sunk cost bias. They don't want to feel as though they made a bad decision, overpaid, or were ripped off so they play along with the hype.