I totally agree with your point. People are not natural bloggers and it took me a lot of time to actually start posting stuff.
On Hive, we have also many other ways to earn like using short form messaging, commenting or simply investing. We actually want to promote the Liotes ecosystem and all the ways you can earn with it in the first place. So that we would attract a much broader audience.
The success of Splinterlands was that you could earn money playing a game. The financial incentive is what works best to attract people in the crypto sphere. Liotes offers many ways to earn and that's what we would want to promote.