I learnt the concept and importance of good marketing and branding during my MBA course. Branding is very important for a long term growth of your organisation. People start trusting a brand if they like it and then there is no stopping. No matter what you launch in the name of the your brand, people would love it!
But there’s also a flip side to it. If people associate with your brand negatively, they would not want to buy no matter how good the products or services are.
That's for sure. That's why we should be careful in building the brand anyway.