It is interesting to see how commerce changes in different countries (or doesn't).
Perhaps we are dealing with a generational situation. Often it requires the moving on of one generation, who is usually technology averse, and have them replaced with those who embrace technology.
We are going to see how much the shift to a digital/virtual occurs in countries like yours.
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In the future there will be shift how young people now use internet to market their products. There is a market portal bukalapak.com with million users in my country. The start up founded by young people.
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