I think the large chains can and do sometimes, but I way prefer finding quality small businesses and coffee shops and giving them my trade instead. There is a little coffee van close to my house and another family run coffee shop and country kitchen the next town over - that is where I mostly get my coffee fix.
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I think that bigger companies need a good profit margins so if they offer specialty beans, they will either do it at a very high price, or they will have to sell it with some losses.