Hmm, that's interesting to note. So I guess it's a good marketing strategy to grab the attention and entice Starbucks lovers, but just not good enough, so that you still feel the need to visit their shops?🤷 Or maybe just there are more varieties to try? Nice photos though:)
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Their goal was diversifying their market since Starbucks in Indonesia is considered a high-end/luxury chain as the cheapest is around $3.20 for a basic tall latte. With this canned stuff that's sold in convenient store, it's game changer for them and they hope to attract more people into trying their product. But for starbucks lovers, I don't think they'd like this canned stuff haha not me especially.