Hive Swag Strategy: Engaging the Youth Market

in Hive Marketing3 months ago (edited)

Brand influencers are individuals who play crucial role in brand awareness creation and in case of Hive marketing purposes, I believe they could be quite helpful. We all know the value of personalities whose influence can significantly pique the interest of thousands of people, encouraging them to explore Hive. Many brands have achieved success by effectively leveraging the power of brand influencers, as we see most prominently in the fashion world. Choosing the right marketing approach and effectively communicating with your target audience are crucial for any brand's success.

Tools and merchandise can be powerful promotional aids for a brand. Anything that represents the brand has the potential to create a lasting impact. Targeted customers often associate their identity with brands, and successful brands over the years have consistently invested effort in establishing a strong brand identity in the minds of their consumers.

This is something I believe applies to everyone who wears anything representing Hive. anyone who wears something representing Hive becomes a brand ambassador in their own right. Hive hasn't resorted to using brand influencers yet as part of its marketing efforts, which I believe would be beneficial. However, the vast number of people who truly want to showcase their beliefs through what they wear can consistently contribute to creating brand awareness and establishing brand identity in people's minds.

That's precisely why we opt to have Hive shirts for all our Hive activities. It's about wearing what we believe in and promoting Hive in various activities, including outreaches, conferences, and meetups. Through this approach, many people have become familiar with Hive and sparked curiosity in others to learn more about it. Whatever we choose to wear, we do so with swag to leave a lasting impression.

Today, on the campus of KNUST, we have a team of brand influencers , primarily students who are well-known for representing their departments. While not everyone is actively engaged on Hive's blockchain, the simple act of wearing our Hive swag shirts has ignited a love for the brand. We see this as a step in the right direction towards fostering a revolution of blockchain enthusiasts.

Their contributions have greatly enhanced all our activities on campus. More details will be shared about their wonderful contributions towards our upcoming second Hive Tech Conference in March. The conference is targeted at young individuals who are now immersed in the world of social media and with aim of exposing them to the Hive blockchain opportunities.

I believe that wearing brand merchandise made with swag has a significant influence, particularly on youth who are immersed in social media and all things tech. By creating and distributing branded merchandise, such as the Hive shirts, we aim to cultivate brand enthusiasts who proudly wear what they believe in and serve as personal advertisements for the brand. This is more like turning loyal supporters into walking advertisements for the brand wherever they go.

All shirt designs credit goes to @doze

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Hive branded shirts will go a long way in increasing awareness about hive and it's potentials.
It's great that young people are dedicating their efforts for the good of hive.

Introducing people to something new, like blockchain and Web3, can be challenging because they are still alien concepts to some people. Building brand loyalty takes time, which is precisely what our activities aim to achieve. Like I keep saying, we can't win everyone but I believe we can win many.

You have said it all. We can't win everyone, we can only try to win many.

Engagement is one of the main points for success.

Yes, engagement is very crucial

My own opinion is that wearing the T shirt is going to create alot of awareness to people outside hive.
Another thing is that is a good thing to be proud of what you love doing and keep promoting it

Thanks for sharing this with us

Thank you, it's about wearing what we believe 😊

This is a great way to keep promoting hive. I love the idea

Glad you love it, thanks

Nice 😊😊

Thanks☺️

Whenever I see people wearing the hive t-shirt I just smile. Unfortunately, most of these people I meet in the t-shirt don't know much about the blockchain.

Our first endeavor in your campus-KNUST was to create a brand impression, followed by building brand awareness. With the Hive Tech conference, our aim is to educate and provide greater exposure about Hive. We believe that through these conferences, we can better share Hive's value proposition. I'm glad you understood the message during the first conference and have now become very instrumental in creating brand awareness and helping with our community empowerment initiatives. Thank you @awuraadwoa20

😊😊😊😊😊😊😊😊

Thank y'all for having me. I can't wait for the Hive Tech Conference 😊😊😊

Wow
I love this
Great

Thanks ☺️

❤️❤️🤗

Very cool t-shirt design, love itt!<3

I think the swag is impressive and will draw in people to learn more about Hive, especially the young and curious types.

Influences can indeed be beneficial in spreading the work about Hive and the opportunities it offers.