I had a few projects going to help be a welcoming committee for new Hive folks. Unfortunately it fell down the priority list and I couldn’t sustain it. Basically it needs to be a community effort, like you said!
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I actually approached the Steemit team years ago with this same idea, but here on Hive...We have the funds to do it. Heck it wouldn't even need that much....
Cut everyone on the team a little bump each week, with a vote or two...I don't know how it wouldn't work...Community feels valued, Hive wins.