A short introduction to BRAVE
In case you haven't heard about BRAVE browser yet:
It's a chromium based web-browser, packed with privacy features and a build in crypto wallet.
When using Brave browser you can earn crypto tokens (BAT) while receiving ads from 3rd parties. Users can then choose to either reward their favorite content creators with those tokens or just keep them and do whatever they wish (like trading them on a market).
Sounds familiar right?
BRAVE and HIVE basically follow the same goals: rewarding content creators
Exploring the idea of HIVE Ads on BRAVE Browser
Let's assume we would be able to start a HIVE Ad-Campaign on BRAVE.
Why would this be a good idea?
- HIVE could onboard new users and attract new investors
- HIVE would get even more media attention, being the first community capable of starting a professional ad campaign, funded from it's own ecosystem
- The user base is already interested in crypto in general, which makes it a perfect target group
- Even better the user base already understood the concept of rewarding content creators with cryptocurrency but haven't discovered HIVE yet
- Brave supports HiveSigner and Hive Keychain out of the box
How could it look like?
Brave uses notification system to bring ads to the user.
User Ads
All we have to do here is to create a fancy HIVE icon for notification, title and text for the ad. It's possible to create a whole range of different variants and target them on specific user groups.
Sponsored Images
As another option we could use the whole browser starting page in order to promote HIVE.
Just imagine how cool it would be to see share something like @nateaguila's awesome wallpaper embedded in BRAVE (link to original post).
The ad would redirect interested users into our frontends like:
- peakd.com
- hive.blog
- 3speak.online
- esteem.app
- Others not listed here as well
Another option would be a redirect to https://signup.hive.io/ or even creating a brand new landing page in order to welcome and onboard new user.
The details here on this should be discussed with the community and be in concensus with HIVE stakeholders, in case the proposal get's funded.
Proposal Details
The current minimum campaign spend requirement for Brave Ads is $2,500 per month.
Since HIVE doesn't own any $ we have to become a little bit creative here.
- Period: 2020-05-18 to 2020-12-31
- Daily amount: 200 HDB
- Receiver: @hiveads
- Minimum funding required: 6000 HDB
Scope of the proposal:
- Targeted time frame for the ad campaign is the second half of 2020, starting on 2020-07-01
- Targeted monthly budget for BRAVE ads is $5000 to $6000
- Working out details for the ad campaign in the best interest of the community
- Creating marketing material which will be used for the ad campaign
- Setting up all legal contracts with BRAVE required for this ad campaign
- Reporting and bookkeeping of all expenses for full transparency
- All reports available about the campaign will be published
- 90% of funds will go to BRAVE for covering the ads
- 10% of funds will used as compensation for performing and management of this proposal for @roomservice and community members who contribute
Business requirements:
If any of the following goals aren't met, no campaign will be started and all funds (if any) will be refunded to the Decentralized Hive Fund (DHF):
- Minimum funding requirement for at least one monthly budget won't be achieved
- A professional, userfriendly and dead simple landing page for user onboarding is available
- Community will deceide if those requirements are fulfilled for candidates using dPoll
- A professional, userfriendly and dead simple create-account page for user onboarding is available
- Community will deceide if those requirements are fulfilled for candidates using dPoll
Want to see this happening?
In case you wan't to support this idea, just throw your vote at this proposal:
@good-karma
#esteemapp
This is a great idea. There is one thing that i have been studying and doing informal surveys on: user onboarding best practices.
In a twitter survey, it was revealed that 80% of users like peakd.com over hive.blog so in my opinion, peakd.com should be used in promotions, not hive.blog. Peakd.com has rich features and is way more visual, more appealing. That's the first thing.
Also, about user onboarding: after asking Hive people on Twitter, most users said that getting a new Hive account is easier through esteem app. However, after consulting with several new to hive users, the branding and UI of Esteem app was confusing, and some users didn't even think it was related to Hive. They thought it was still on Steem.
In order for any ad dollars to be put towards user onboarding, i have this recommendation to the Esteem app designers:
The "signup page" that has been created is too confusing for brand new users.
There are simply too many options. I believe we need to create a "Easy Sign up" page that incorporates the Esteem app, or talk to that team so we can better integrate to make this Brave ad proposal as effective as possible. If these steps are not taken, i think it would be a waste of money and time.
ONe more thing: all these ad ideas and onboarding methods need to be run by a group of new users, beta testers, so that feedback can be gathered, and improvements made. Without such feedback, this also will not be effective.
Brave is a very good ad platform, and the exact target audience that is good for Hive. I think with some basic improvements (namely the Esteem redesigned page for noobs), this could be very good.
I concur with the peakd remark, its true I myself do enjoy peakd more and previously steempeak over the main blog. Perhaps its just a niche trend for us early adopters who want to gloat about how dencentralist we are? lol all in good humor.
I would be interest in the results of a blind survey on users who have never heard of Hive or Steem, comparing peakd to hive.blog as a first time user, that would has a task list to complete all of the basic tasks in that FAQ, which could be condensed to a short video tutorial, much like the ones that introduce any other alt coin in the industry.
Example of the video I dont the video editing skills to make. Could elaborate on the DPOS model and why the Witnesses are important.
I'd vote for this proposal if the Esteem app landing page was redesigned (as I show) and a beta test group is formed to ask new hive users what their opinion is of user onboarding.
Good idea....but I never saw an ad of bitcoin from Satoshi and peers. It grew organically. Ad is run generally by a centralised authority. We should focus more on WOM and creating positive vibes. This is my opinion.
this is far more than just a currency, the DPOS consensus model benefits from more user adoption.