Some people are actively anti-crypto, but Hive has more to offer. Being open source and decentralised could appeal. I am sure the 3speak guys have targeted people who get censored elsewhere. I did once see someone in a shirt with their logo in the paper, but they were hanging out with some right wing extremist who had been causing trouble. One guy I recruited to Hive gave up as he didn't like that extremist content could be tolerated. It's all a balancing act trying to attract people who will make it more appealing to a general audience.
I'm not a marketing guy, but we have some Hivers who work in that area and they need to cooperate.
That's sad that they couldn't tolerate their existence. To me that's wilful blindness because people like that (extremists left & right) exist in the real world like it or not. Better to know what they're up to than pretend we live in a land of cotton wool.
Totally, I'd love to see a collaborative initiative to build Hive's marketing team!