Live sports betting is profitable for private betting companies who can target their audience of young men who idolize their team & whose role models are athletes who can influence & shape popular culture trends so private betting companies team up with celebrities & athletes who act as brand ambassadors in promo ad offers which give free money to get started & use ad psychology to successfully persuade young men even as young as 15 years of age that betting is a way to make fast money & create wealth when the design of private betting companies is to create addiction, former National Hockey League athlete Wayne Gretzky appeared in a Bet MGM ad. But at one time single event sports betting was possible in Canada at when taking a trip to the horse races and placing a bet on a horse but single event match betting is now legal in Ontario.
Live sports betting is the most predatory form of betting because it turns into addictive gambling which is linked to a high suicide rate in young men. Any addictive behavior such as addictive gambling creates a false sense of confidence and any addiction is an attempt to escape the day-to-day realities of life. But due to addictive gambling which ended up in suicide which definitely is tragic & something no one wants to hear about specifically the family members of the young men whose addictive gambling addiction ended in suicide the two buzzwords which were coined as the outcome of suicide from addictive gambling are the two buzzwords "Responsible Gaming".
Responsible gaming is a hot button ongoing subject of debate. But the underlying issue is individual choice to personally decide to make a foolish decision in spite of knowing the destructive risks the habitual actions. To shift blame for individual choice onto private betting companies is an excuse to justify irresponsibility because the individual is responsible for his own individual choices which means accepting the consequences the choice can incur.
At the end of the day nothing will stop private betting companies & promo offers, in any industry there exists corruption & private betting companies generate & amass financial profits from addiction which is the reality of day-to-day life & we deal with things that are unfair on a day-to-day basis which is part of the reality of life.
Responsible gaming is making the individual decision to choose to decline the bait the private betting company promo ad offers. Addictive gambling is the dark side of sports & corruption which exists in every industry is the reality of day-to-day life we cannot escape through an addiction which only creates a false sense of utopia but responsible gaming is being responsible enough to choose as a consumer to reject the promo ad offer of private sports betting companies.