I enjoy interacting with a few people in the community and reading up on their view points on tokens and things they have going on. I'd say that's one of the big things that keeps me coming back for more. I've learned a lot through InLEO including a lot of new projects this way.
The second would be of course rewards. Who doesn't like getting paid! But I also love the gaming aspect. It's an entire ecosystem and can quickly suck you in.
3 credits added for the Liotes Ranking