I myself create mostly short forms, 300-400 words. I try to write 1 longform post 1000+ words once a week, although the last weeks I failed on that.
The reason I usually create short form content is that it's easily done on mobile. Writing a long post with several images and good layout is a bit harder on mobile.
In terms of consuming info, I prefer longposts though. More information with decent arguments / explanation. I like to learn by reading!
Great question!
That's a good point. I believe that some people rather want to be entertained and others rather want to learn something.
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