Hive Hubs intend to grow Hive economically via grassroots, peer-to-peer, Hub-to-Hub, and Hub-to-peer word of mouth and local marketing initiatives.
Everything passing through a Hub can be measured, so a set of robust KPIs can be reported regularly to demonstrate the effectiveness of spending through a Hive Hub.
KPIs such as the following can be reported:
- Total spend
- Users onboarded
- Cost per onboard
- Spend per user
- Businesses onboarded
- Number of workshops run
- Attendance at workshops
- Number of B2B events run
For a more detailed understanding of what a Hive Hub is, please see the following blogs:
- HIVE HUB GUATEMALA CASE STUDY
https://hive.blog/hive-132463/@hivehubguate/hive-hubs-can-grow-hive-economically-with-clear-kpis-here-is-the-proof
- WHAT IS A HIVE HUB — GUIDELINES FOR BEST PRACTICES
https://hive.blog/hive-157893/@hivehubs/what-is-a-hive-hub-or-guidelines-for-best-practices
Hive Hub Initiative Operations
The Hive Hub initiative should be set up with the following key operational parts:
Hive Hub Committee
This is a group of 7 reputed people within Hive who will be responsible for regular communications with the community and distribution of funds. They are ultimately responsible for the success of the Hive Hub Initiative and are the people that the community holds accountable for KPIs, performance, quality, and demonstrating the growth of Hive through the Hive Hub initiative.
Minimum responsibilities:
Follow, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Hold monthly live shows to communicate with the community and plan strategy openly, with community feedback as much as practicably possible.
Present local and global Hive Hub KPIs to the community each month at the Hive Hub live shows.
Standardize, as much as possible, Hive Hub presentation materials and working methods internationally.
Distribute funds to Hive Hubs for activities such as local marketing, outreach, workshops, and Hive-based events (or events that bring attention and understanding of Hive and how to use it).
Approve budgets for each workshop and event at Hive Hubs.
Set up clear, measurable Hive Hub event KPIs with Hive Hub Coordinators before any funds are sent, and ensure that there are methods in place to track such KPIs so that the community can clearly see the results and effects of the funding.
Review the status of Hive Hubs for renewals on an annual basis.
Track return payments of revenue-generating Hive Hubs back to the initiative.
Rank Hive Hubs based on KPI metrics and compliance with the guidelines and best practices of the initiative, and decide on continuation of Hive Hub status at the end of the year.
Assess new Hive Hubs wanting to join the initiative.
Assess, assign status to, and review status of Hive Hub Coordinators.
Maintain a list of Hive Hub Coordinators and their respective Hive Hubs and status.
Add and remove Hive Hubs and Hive Hub Coordinators with a 4-out-of-7 committee-member majority vote.
Vote on new Hive Hub Coordinators.
Where necessary, vote on rotation of existing Hive Hub Committee members (this vote is annual—4 out of 7 committee members should vacate and be replaced each year. This vote should happen in month 11 of each year so that one month’s notice/hand-over can occur).
No committee member shall serve more than 2 consecutive years.
Hive Hub Coordinators
Marketing and educational activities for each Hive Hub shall be overseen and operated by a Hive Hub Coordinator. A Hive Hub Coordinator shall be a reputed member of the Hive community who can facilitate and organize educational or demonstrative events related to Hive.
A Hive Hub Coordinator is responsible for:
Following, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Guiding onboarding; teaching wallet security practices, account recovery, and implementing business payment integration.
Attending Hive Hub Marketing Committee live calls once per month.
Running at least one Hive workshop at the Hive Hub each month.
Documenting each workshop and other Hive-based activities or events at the Hive Hub with blogs, videos, photos, and publishing key statistics from the events, such as attendance, sign-ups, amount of HBD spent, etc.
Local and digital marketing for the workshops and events at their Hive Hub.
Ensuring that the Hive Hub business owner/manager has the latest Hive technology installed for accepting payments and cashbacks.
Running additional activities such as hackathons with local developers.
Reaching out to other local businesses to integrate HBD payments.
Marketing and running at least one business-to-business event every 6 month,s where local businesses can learn about the benefits of integrating Hive.
Attending local cryptocurrency events to attract attendees to side events at the Hive Hub.
Marketing and running side events at the Hive Hub during or directly after local crypto, business, or investment events or conferences, such that attendees of the conference can be exposed to Hive at a real-life Hive Hub and business. This may involve reaching out to the organizers of the conference or event and arranging to set up the side event with the endorsement of the conference.
Returning spent funds from the Hive Hub back to the Hive Hub Initiative.
Setting up Hive Hub event KPIs with marketing committee members before any funds are sent, and ensuring that there are methods to track such KPIs so that the community can clearly see the results and the effects of any funding received.
Documenting and keeping evidence, including receipts, of all funds spent.
Hive Hub Owner / Manager
Follow, wherever practicably possible, the Hive Hub guidelines and best practices in this blog.
Power up a minimum of 10% of the Hive Hub’s revenue.
Pay back the money sent to the Hive Hub at the end of the year if wanting to renew status as a Hive Hub for the next year.
What Workshops and Other Hive Hub Events Should Include
Most workshops can be standardized and should present information so that a new user can gain a basic understanding of:
- What Hive is
- How to “mine” Hive with their content
- How to obtain Hive in local peer-to-peer markets or local exchanges
- How to spend it with point-of-sale systems and QR codes, Hive debit cards, and how to claim cashback
More advanced workshops may include: governance, technicalities of the chain, how to code on Hive, and how to create and operate your own communities and token economies, etc.
Hive Hubs should facilitate events where businesses can attend to learn about the benefits of integrating Hive and how this can enable them to increase their market share, offer benefits to their clients, and benefit from Hive’s feeless nature and the natural content creation by the business’s clients. Hive Hubs should clearly demonstrate to businesses that holding Hive Power means you can “print” stablecoins into the accounts of your clients by publishing content about the business.
Other events at Hive Hubs may facilitate networking or collaboration with other chains and groups who can benefit from Hive technology. These may be social events or sporting events that bring groups together around a common beneficial theme.
This initiative is supported by:
Images created with AI using Canva Pro.
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I'm sorry, who is originating this idea? Can we have some named reputable accounts behind it? Is it for a DHF proposal or something different? Are you going to recruit Hub Co-ordinators or something different? What's the story? Maybe that needs to come before the manual and linked in all the posts?
Hey there. Me and a few other Hiveans are behind this. Will mention more details soon
But preliminarily u can know that it is
@starkerz
@buttcoins
@ura-soul
@theycallmedan
@meno
@eddiespino
Hi there, thanks for coming back to me.
These are great ideas, really nice to see them, although I am slightly concerned about the phrase I've highlighted
Shouldn't this be about how people can participate/contribute, rather than this extractive framing? There have been numerous discussions about this and the problematic nature of managing these kinds of expectations when bringing new people to Hive.
I'd prefer to see something that focuses on the massive potential of Hive to create new worlds and alternative economies. We seem to have lost a bit of that vision since the pandemic.
The other thing that I'm looking at is how we attract audiences (consumers of content, although that is a horrible way to think of people) rather than creators - I wrote about it a bit in On Bringing New Audiences. Things have moved on since then. Thanks to the price of Hive I've been able to fund all three accounts, and I'm working with a designer on some promotional materials.
So yes...i can see the use of the word 'mine' is giving the attention to the 'blog make money' vibe.
Though I didn't write this final draft...i dont think the intention was to spread a leechy message.
I can say that your create new worlds and alternative economies was exactly where we were focusing in Guatemala. We were giving ease of use demonstrations. Our meetups focused on getting an account with check-in with. Then going down to cafe and making an immeadiate purchase of a drink so peeps could see how easy it was.
We created a type of lite account with room cards, that could be loaded with hbd and used to make purchases, all with no need to even sign up. Ie. Use the tools first and let peeps ask what this is, rather than a pitchy vibe of getting an account.
At the end of the day...these are all real world experiments...opinions on how to best spread hive are abundant. In the trenches iterations not so much.
im into yes, and... form of building and always open to ideas on how to add to and improve these attempts to bring hive into the real world.
👍
all good names and Hivers
I’d add @ninaeatshere
@ecoinstant
@ecoinstante to that list too
💪🏼
💪
Yes @shanibeer I was involved in creating the first thing called a ‘hive hub’ ’in Guatemala. We used it as kind of an experiment.
The plan was always to create a kind of playbook so it could be repeated by anyone.
At the end of Guate hub (that will start again soon) a few of us started brainstorming about how to help others replicate a hub…
So I did the raw rough draft, but others made it way more presentable. Less Butty 🤪
So far the entire thing has been very decentralized in nature. With a few peeps jumping in and adding ideas to the mix as we went along. You are welcome to pile in the clown car too! 😎
The idea is basically to be more on the ground guerrilla style marketing of hive. Lower budget, yet high impact of reaching real peeps in the real world.
Now we are trying to track down already existing hive projects around the world that could fit under the hive hub umbrella.
Unifying momentum with little to no funding.
Hive Renegade energetic!
Hello! Yes, I was aware of Guate hub, I reblogged your original post and followed @ecoinstant's adventures. In other circumstances, I would have come myself! A playbook is a great idea, the bit that was missing for me is the origin or back-story - how the group got to writing manuals before the manuals started to appear 😎. I also like to see things attributed to people, rather than turning up in my feed in a new account with no reputation and no Hive in its wallet (I did track down the originator through the recovery accounts but why not just say this post was authored by x account).
I agree about the low-key, word of mouth, use your networks approach. I've used Everett Rogers' Diffusion of Innovation ideas many times. I've made a few other comments in response to starkerz. Always happy to have a conversation.
Same question from me - who is behind that - the posts sound good but i read a lot good sounding posts -what we need is action. @hivehubs
Hey there! I’m supporting this initiative along wi the several others. Would be great to work with you on it
Cool - perfect fit in terms of remit/task for the chief onboarder @starkerz - not sure i can add value but happy to help if I can.
Can support anything in Germany of course - on the ground hapy to support all by explaining / teaching about blockchain as such (including models and why people should consider us) vs. the old web2 chains (I stiull need to work with professionally) and Hive in particular - if it is near Munich area (even Frankfurt) depending on other RL things of course
As a long term Hivean, I will add you to #Checkin with and Distriator so that you can onboard people and businesses to Hive.
ok, need m ore explanation on that then - currently searching a RL job (hard situation) but ready to help anytime before, during and after :-)
#checkin shows a lot already, well done mate.
Would be great to work with u on this!!
Always happy to have a conversation!
It is important to visualize how this community is growing. Thank you for sharing this information.
Interesting concept, I was thinking of something similar very recently! Keen to see how things develop and how it works in the real world. Noticed in the comments that a few names are already behind it. Seems like a good starting foundation of Hivians to get the ball rolling, would be happy to work alongside where I can.
Thoughts on a 'general' Hive discord server, bringing the best of Hive to one place, supporting all communities and events on Hive? A central Hub for Hive, if you will. I know there are a few servers which could be used for that purpose, but all have limitations/niches that they tend to focus on. Having a core 'Hive' Hub seems to align with the goals of extendable Hive Hubs worldwide.
Either way, looking forward to how this develops! Great ideas!
Interesting idea! Looking forwards to see how this develops going forwards too! lets work together
If one of y'all wants to set up a Discord, I'm happy to assist with Admin/setting up things there. Just let me know what you need. I'm just a little sloth in the Hive world, don't have much sway. You guys certainly have more pull over the general Hive!
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