In what particular platform or?You know to what extent I mean, there are people who have like 5 followers. It's OK. So whether you have 5 or like 5000 followers, you.
Have to navigate that space because it's a space that a lot of people have to think about now. It's part of our reality, it's part of our daily lives. And with the love that's brewing inside of you, especially when the love is new. Do you want to post your person on social media?
And there are people I know celebrities make the soft launch quite popular because many people want to know what's going on in the lives of celebrities, right? We want to know about what what's happening in their personal life, who they're dating. And so I've seen a lot of like celebrities do the soft launch on social media and it creates intrigue.