In the highly competitive legal environment, it has become more important than ever to use effective online promotion methods. It is especially critical for young law firms to quickly attract clients through search engines and advertising. One of the most effective tools today is contextual advertising, and I personally saw its effectiveness when we started working with an agency that offers ppc marketing for law firms, this approach helped us to specifically attract the right audience and increase conversion from the site. This type of promotion, supplemented by a competent SEO strategy and content, allows you to stand out even in the most saturated legal niches.