(you can not not do it) It's undoubtedly one of those phrases designed to brainwash easily influenced people. Marketing is precisely about trying to implant, so to speak, a brand memory, an image, etc, in people's minds, but it's the people and their analysis that make the difference. Many are easily influenced, but there are also those who know how to analyze.
If it comes to brands and brainwashing... Commercials it can also work the other way round. I still have negative feelings about certain brands because of stupid commercials or an CEO I don't like.
No way I would ever buy it or walk around with a brand's name printed big without getting paid for it.
😉