A good example of what Shrinkflation has done was posted by someone on X
You can see just how much the companies have dropped the grams of biscuit they put into their packages. From 200g in the middle 90s all the way to 100g in 2015
Brands are increasingly using shrinkflation to covertly increase the price of their products without marketing it or making any noise about it. Shrinkflation is meant to manage profits margins for the company but it's always annoying to customers when they notice it.
Last year I purchased a Hershey's Bar for the first time since high school and realised how small they had become compared to what I remember. I thought to myself if I bought the wrong size. Unfortunately, this is now the new size of a Hershey's bar.
In 1995, a Hershey's bar was 200 grams. Today they are about 90 grams. In addition, the price of the Hershey's has been increasing without any announcements, meaning there is no way for you to be aware of how much of your money has really been lost to inflation.
When I was standing in the store holding the bar and looking at the small print weight on the package, I almost felt embarrassed that I was so concerned about it. In another incident, I bought a bag of candy for $0.99, ate a few pieces on the way home and thought maybe I'm just extra hungry today, and maybe I was wrong. To this day, I don't know.
The kind of Shrinkflation going on is something of an invisible inflation. As the weight of the product gets smaller, its cost stays the same or increased slightly over time, and you suffer a loss without realising it. The problem with shrinkflation is that it occurs silently and gradually, so if you were to complain about it, it would seem dramatic.
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There's a chocolate bar here in the UK called the Double Decker. It used to be a monster-sized chewy chocolate and nougat bar with crunchy crispy bits, named after the double decker bus common in large towns. Then it was hit by shrinkflation, not once but twice. We joke that the first round turned it into a single decker, and now it's been reduced to being a shortbus....
My goodness, it's like they're taking away everything that we admired in the past. This Christmas I couldn't get chocolates and cookies. I thought it would be enough so I was sharing it and by the time I realized, it was finished. Most of these chocolate bars have reduced so significantly that the big ones today are the mini bars of yesterday
Apparently there is a global shortage of cocoa beans. I'm not sure if it's just an excuse by corporate chocolate manufacturers to change the formulae to pad the product out with cheaper ingredients, or if there really is a shortage. Or perhaps it's a "growers won't accept insultingly low prices for the raw materials" kind of shortage as the corporates try to squeeze the farmers (who of course respond not by accepting less, but by shifting to more profitable crops).
I'm think growers kind of shortage but could be both. They always find a way to blame the raw materials for making price changes 😅
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