Apple has always hated the practice of running their software on non-Apple hardware and has had limited success in stopping it.
Microsoft is having a lot of success on that. Not against competing OS's necessarily. What they fight is Windows 7...
Will this be the end for Intel?
Pretty sure it barely affects them. If it did, they wouldn't have been so lazy by not meeting Apple's overheat complaints.
Will this be the solution to the ongoing throttling problems on Apple's high-end Macbook Pros or is it just a way for Apple to make more money and eliminate the competition?
Both, for sure.