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Thank you @ibbtammy

I believe personally that writing lacks tone, but in microblogging this issue is exacerbated. So someone might think a snark comeback is funny but the receiver might feel it is mean. In long form we have enough words available to explain how what we are saying is a joke or how it is all stupid etc. However main issue remains that more eyeballs means more rewards there and hence people will go to any level to create drama.