As I was reading your second paragraph I was thinking of breakfast cereal being a good example of excess salt and sugar, among other things...They pitch it as healthy, and fibre and energy often using actors depicting active pursuits...But the reality is far different I think.
I've had pizza for breakfast a few times and as odd as it sounds I think you're right, a better option than Cheerios or Froot Loops for sure.
I'm fairly careful with sugar intake and have reaped the benefits of it...Some can't seem to kick it though, even diagnosed diabetics I know can't sometimes. Oh well, they'll reap what they sow.