I absolutely love this show and not realizing that only 3 episodes exist at the moment, I was very disappointed when the "next episode" button all of a sudden didn't do anything. I guess week-by-week releases are the new normal.
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I think this is something Apple TV has typically done for a while. It's a more recent thing that other streaming services have been following to ensure people don't binge through the one decent show on the platform and then cancel their subs before the next month gets billed. On one hand I like the traditional one episode per week excitement as it gives you something to look forward to, on the other hand I hate that it's now just to milk the consumer
well I can understand why they do it from a financial point of view. It probably also makes piracy a bit more difficult because people will have to torrent individual episodes unless someone makes a compilation available.
Netflix still releases entire seasons all at once, but not all of them.