There is a far higher chance of new users and participation in your concept from people with a lower barrier to entry as they have a higher knowledge and skillset.
This is a crucial point and anyone looking to launch something in the Defi or Crypto space would not find a better platform for showcasing their ideas. Advertisers talk about eyeballs or how many people are looking at something. With Hive and Leo those 'eyeballs' tend to be cultured crypto enthusiasts.
I feel that we will soon witness a change in consumer behavior as people will be shown how to make the most of their online experience. Protect their accounts, earn from their activities and build lasting communities on the blockchain.
Yes, you would have to believe it is just a matter of time before that happens. I foresee many more similar tokenised social networks, but none have the depth of knowledge and early mover advantages we have on Hive and Leo.