The clickbait and entertaining aspect on how these people present an idea is one of the reasons why it can gain some wider reach. People don't want long hours of complicated talks when they are just in it for the money BTC or other crypto alts may bring. I don't watch these videos but some of my friends recommend them over once in a while.
Always doing your own research and not backing down on studying complicated concepts helped me keep my money in check from scams and false advertising.
Something credible personalities could learn from these influencers is how they should focus on dumbing down some concepts and be entertaining when explaining complex ideas. That helps communication more among the masses that refuse to adjust and do their own research.
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