Part 4/7:
The Technician can make outstanding products or provide excellent services, but without the strategic outlook of the Entrepreneur and the logistical skills of the Manager, the business cannot thrive. Gerber stresses that a balanced personification of these three roles leads to a robust and sustainable enterprise.
Key Idea #2: The Infancy Trap
Ali reflects on another pivotal concept called the Infancy Trap, where many business owners become entangled in their role as technicians. In this stage, the business relies solely on the owner's ability to produce goods or provide services. However, as demand grows, this model becomes unsustainable, and entrepreneurs must start outsourcing or hiring help.