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The Secrets Behind Viral Marketing: Unveiling Berger's STEPPS
In the fast-paced world of marketing, understanding what makes ideas catch on is crucial for success. Jonah Berger, a renowned expert in viral marketing, has identified six key principles that explain why certain products or ideas go viral. These principles, encapsulated in the acronym STEPPS, provide a roadmap for businesses aiming to enhance their visibility and popularity.