Part 2/8:
One of the most intriguing aspects of sharing is social currency — the idea that we are more likely to share things that make us appear smarter, cooler, or more in-the-know. For instance, consider the exorbitantly priced cheesesteak at Barclay Prime in Philadelphia, which costs $100 compared to an average cheesesteak price of about $5. While a regular cheesesteak might not be noteworthy, dining on a $100 version becomes a status symbol. Sharing such a dining experience on social media enhances one's image, prompting more discussions and engagement from peers.