Part 3/8:
The second principle, triggers, refers to the cues that remind people of a product or idea. An effective example is the song "Friday" by Rebecca Black, which experiences spikes in views every Friday. If this catchy tune were about the first day of school instead, it wouldn’t evoke the same recurring engagement. Similarly, Kit Kat effectively revived its sales by associating its candy bars with coffee, a daily ritual for many consumers. This strategic pairing turned coffee into a mental trigger for Kit Kat, showcasing the power of linking products to commonly consumed items, leading to increased sales.