Part 4/8:
The third principle revolves around emotion. People are inclined to share content that evokes strong feelings, whether it’s happiness, awe, or even anger. Take Susan Boyle's remarkable performance on "Britain’s Got Talent" as a case study; it generated immense sharing due to the emotional resonance it carried. The media often exploits this phenomenon, crafting stories to trigger anger or anxiety, encouraging sharing across platforms. However, it’s important to note that sadness seldom encourages sharing, emphasizing the need for positive emotional connections in marketing.