Part 5/8:
The fourth principle, public, is based on the concept of social proof—the idea that individuals’ decisions are influenced by the actions of those around them. For example, if a neighbor buys a new car, others in the community are more likely to follow suit. Apple demonstrated this well with its branding decision to ensure that the Apple logo faced outward on laptops. By prioritizing public visibility over user convenience, Apple tapped into social proof, making their products more desirable in public settings.