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To conclude, Berger's STEPPS framework—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—provides invaluable insight into why some products and ideas spread while others falter. While not every idea will incorporate all six principles, those that leverage several of them tend to perform significantly better. Marketers and businesses can significantly enhance their chances of going viral by thoughtfully applying these concepts, ensuring their products resonate, engage, and inspire sharing among their target audiences.