Part 1/8:
Understanding Why Content Goes Viral: Insights from Jonah Berger
In today’s digital age, social media has transformed how we share experiences, and certain posts manage to capture the attention of thousands, if not millions. For instance, a recent Mother’s Day post featuring a flower arrangement collected over 70 likes, a notable spike when compared to the typical 20 likes on other posts from the same user. This phenomenon raises an intriguing question: why does some content go viral while other posts fade away? Jonah Berger, a prominent thinker in this realm, provides a comprehensive framework that explores key factors influencing virality.