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One of the foundational ideas Berger introduces is that of social currency. This concept revolves around how sharing certain content can enhance an individual’s image or social standing. People naturally gravitate toward stories, products, or experiences that elevate their persona.
For instance, consider the allure of exclusive experiences, such as a hidden bar within a hotdog restaurant, accessible only through a secretive entrance. Patrons who gain access to the bar not only enjoy a unique experience but are also endowed with a sense of exclusivity that they’re likely to share with others. In the case of the Mother’s Day flowers, this post resonated on a personal level for many, fostering feelings of warmth and love that encouraged sharing.