Part 3/8:
Triggers refer to stimuli that prompt individuals to think about a product or concept. Berger illustrates this idea with the case of Kit Kat, which adeptly associated its product with coffee in marketing campaigns. The positive correlation resulted in a 33% increase in sales, as consumers began reaching for Kit Kats at the prospect of coffee.
The Mother's Day context serves as a powerful trigger, with the impending celebration prompting thoughts of appreciation and love for mothers, catalyzing interactions around the post.