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Emotion undeniably plays a central role in why content gets shared. Berger notes that both positive and negative emotions can facilitate sharing, but the types of emotions matter significantly. Posts that evoke awe, excitement, or humor are often shared at higher rates, while those that invoke sadness or contentment tend to be overlooked. It’s no surprise that viral videos often hinge upon emotional engagement; for instance, the internet's love for cute puppies or inspirational figures, like Susan Boyle, points to this principle in action.
In the context of the flower post, the emotional warmth associated with mothers likely aligned perfectly with celebratory emotions that were widespread during Mother's Day.