Part 5/8:
Public visibility also plays an integral part in virality. When individuals observe others engaging with a product or content, it sparks curiosity or a desire to join in. The massive popularity of items like the Lance Armstrong “Live Strong” bracelets exemplifies this social phenomenon, where collective engagement enhances the appeal.
Apple effectively capitalized on this when deciding to display their logo outward on laptops, ensuring that everyone could see those using their products and, ultimately, attracting more customers.