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Finally, Berger emphasizes the importance of storytelling. Information presented through a narrative captures attention more effectively than plain facts. For instance, the marketing campaign “Will It Blend?” from Blendtec showcases a blender blending an iPhone, a story that’s much easier to remember than a simple statement about the blender's technical features.
When crafting viral content, telling stories makes them more relatable and easier to share. The flower arrangement story creates a common experience that resonates with audiences, making it more than just a simple post but a narrative that others can relate to.