Part 2/9:
The dip is a common experience when embarking on new projects, whether it’s starting a business, picking up a hobby, or initiating a new job. Initially, there's excitement and motivation that gradually fade as hours of hard work yield minimal results. This phase often leads to self-doubt and reconsideration of one’s commitment. However, foundational to Godin’s philosophy is the assertion that this dip is not merely a signal of impending failure, but rather a crucial aspect of the journey toward significant achievement.