Part 2/11:
Young people have increasingly turned to other beverages, citing perceptions of cask ale as outdated or associated with stereotypes about its drinkers. Coupled with the difficulty of brewing and serving cask ale correctly, these challenges have raised concerns about the future of this cherished tradition. Efforts have emerged, such as a documentary series aimed at capturing the essence of cask ale while exploring its rich history and the challenges it faces today. The mission includes advocating for cask ale to be recognized by UNESCO as an intangible cultural heritage.