Part 5/8:
At this point, the business employs a strategy of attracting clients through free remote wedding planning consultations. This process involves multiple calls where they gather client requirements, conduct research for quotes and ideas, and subsequently present them with an offer. However, challenges arise in qualifying leads—some clients might not have a venue booked or be too far along in planning to benefit from their services.
Notably, the current "lead magnet" lacks a time constraint and is labor-intensive. This has sparked discussions about pivoting their approach to better weed out non-qualifying leads while ensuring a more streamlined sales process.
Introducing a New Funnel Strategy