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In November 2021, Coffeezilla released a video titled "Jake Paul Thought He'd Get Away With This," focusing on Jake’s promotion of an NFT project called Sacred Devils. It was later revealed that Jake received 40 Ethereum (around $178,000 at the time) for endorsing this project without disclosing that he was sponsored. Despite the exposure, Jake continued to promote scams, including a subsequent NFT project called Stick Dicks, from which he reportedly earned over $1.5 million.
Each new venture saw Jake slinking deeper into questionable dealings. In 2022, he was implicated in promoting SafeMoon – a notorious pump-and-dump scheme – and the failed NFT project Animoon, which promised participants guaranteed monthly income while serving as a thinly veiled con.