Part 2/8:
Step One: Identifying a Worthwhile Product Idea
The first step involves assessing whether your product idea is viable. Key questions include:
Who is the target audience?
What specific problem is being addressed?
What is the core solution or product being offered?
Identifying a specific person rather than a general demographic allows for a better understanding of the customer's needs and desires.
Digital Product Example: Business Book Club Database
An example of a digital product is a business book club database, which captures actionable lessons from various notable business books into a Notion database. For this product:
- Target Person: A busy business owner who enjoys reading but struggles to implement actionable advice.