Part 5/7:
In a surprising turn, Mr. Beast agreed to participate in X's monetize program after significant persuasion. He soon realized that, while he made considerable earnings from his initial postings—around $250,000 from the first video alone—this figure was somewhat inflated due to targeted advertising. Over his first five videos, he earned about $1 million, but this still did not compare favorably to his earnings on YouTube, where RPMs dwarf those on X.
As he continued to post on X, he shared disappointing RPMs—only $133 for his initial videos compared to the double that on YouTube. This stark contrast raises questions about the sustainability of posting on X for financial viability, especially for creators who don't have the colossal backing of Mr. Beast’s production machine.