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A lead magnet is a freebie or resource that incentivizes people to subscribe to your newsletter. For instance, if you're focusing on motivational content, you might create a guide titled "10 Daily Habits of Highly Motivated People." The aim is to address a specific problem that resonates with your audience. Those in different niches can tailor their lead magnets according to their audience's interests, whether it's fitness, finance, or another subject.