Part 3/9:
The entrepreneur began by conducting thorough research on drop shipping. He identified the need to find trending products that possess a unique selling proposition or 'w factor' that solves a real problem. After immersing himself in videos and notes, he decided to focus on the beauty niche, which traditionally sees higher spending from female customers.
He turned to TikTok to discover products, using keywords like "TikTok made me buy it" to identify items generating buzz. After some searching, he settled on two products: a self-cleaning hairbrush and a diffuser. The hairbrush was sold at a markup, while the diffuser was significantly discounted on platforms like Amazon. With these products selected, he proceeded to create content to promote them online.