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Marketing has played a pivotal role in Swoop Scoop’s growth. Initially, they relied on door-to-door outreach, which was enhanced by utilizing paid advertising on platforms like Google and Facebook. Through targeted ads featuring playful images related to dog ownership, they could acquire leads at an astonishingly low cost. As Will notes, adapting to changes in advertising dynamics is a constant necessity in the evolving digital landscape.
To further maintain their customer base, they follow up with clients who opted for quotes but didn't sign up, demonstrating that attention to detail is they essential to retaining clientele. The company also rewards their long-term subscribers with promotions, ensuring ongoing engagement.