Part 5/10:
The next hurdle Kowana addresses is the perception of the target audience—parents looking for activities for their children. While she admires the prioritization of family budgets, she points out that many parents are price-conscious and frequently seek cheaper or free alternatives. Many have easy access to outdoor spaces, libraries, or community programs that do not cost much, making it difficult for play cafés to compete for their attention and keep up with operating costs.
According to Kowana, this budget-consciousness intensifies during times of economic downturn, making it even harder for indoor playgrounds to attract enough clientele.